The opening shot features Elle Fanning in a library with prominent text overlay.

The ad opens with a close-up of Elle Fanning in a library setting, with the Coach logo and "Coach présente Explorez votre histoire avec Elle Fanning" text overlaid. She is wearing a light-colored outfit and a scarf. The camera then focuses on her hands as she opens a book with a floral cover. The scene shifts to a close-up of the book's pages, showing text and the title "Sense and Sensibility." Elle Fanning is then shown reading the book, with the Coach logo appearing again. The ad transitions to a shot of a black Coach bag with a gold 'C' clasp, and a miniature book charm attached, with the text "Donne à ton Tabby une histoire à raconter." The final shots show Elle Fanning looking thoughtful, with her hair blowing, and then back to her reading in the library, with the Coach logo and tagline "Explorez votre histoire" prominently displayed.