The initial close-up of the woman's face with the COACH logo.

The ad opens with a close-up of a young woman's face, then cuts to a wider shot of her sitting on bleachers reading a book. Other people are walking past in the background. The camera then returns to a close-up of the woman, who looks up from her book. The ad concludes with a wider shot of the woman and several other people sitting on bleachers, with the COACH logo and tagline displayed.