The prominent COACH logo and the intriguing phrase 'presents Dear Haley,'.

The ad opens with a close-up of a woman's hand adjusting a Coach handbag. The camera then pans out to show her in a stylish outfit, standing in a room with bookshelves and a bed. Interspersed are clips of a young girl dancing on stage and applying makeup, and a younger version of the woman doing the same. The ad concludes with the woman walking away from the camera in the room, with the Coach logo and campaign hashtag displayed.