The text "what if our colour" appears over a close-up of a woman's hair.

The ad opens with a close-up of a woman with dark, curly hair touching her hair, with the text "what if our colour" appearing on screen. This transitions to a split screen showing a woman with brown hair, a close-up of hands with blonde hair, and the initial woman with curly hair. The ad then shows a box of Clairol Colourstrong hair dye, followed by two women with dark curly hair. It then shows an animated cross-section of hair, followed by strands of hair with droplets. The ad then shows a close-up of hair scales, followed by a woman with blonde hair, and finally a close-up of dark hair roots. The ad ends with a display of four Clairol Colourstrong boxes in different shades.