The initial question 'BUTTER IN YOUR COFFEE?' is intriguing and unexpected.

The video opens with a close-up, abstract shot of a creamy, yellow substance, resembling butter. Text appears asking 'BUTTER IN YOUR COFFEE?'. This transitions to a split screen or overlay effect where a bright orange rectangle appears, featuring a Chomps snack stick. The text changes to 'OR PROTEIN IN YOUR SNACK?'. The snack stick is shown being held and then taken a bite out of. The final scene shows the Chomps logo with the tagline 'TAKE BIGGER BITES' and a speech bubble saying 'TRY SOMETHING BETTER'. The pacing is quick and dynamic.