A close-up of a romance novel illustration with a cracker obscuring a couple.

Two women are sitting on a couch, reading books. The camera then zooms in on one of the books, showing a steamy illustration and text. A Cheez-It cracker is placed over the illustration. The woman then eats a Cheez-It cracker. The ad ends with a pile of Cheez-Its and various Cheez-It boxes.