A man in a convertible with a giant wheel of cheese in the passenger seat.

The ad opens with a man in a convertible, holding a box of Cheez-Its, with a giant wheel of cheese in the passenger seat. He gestures and speaks to the cheese. He then exits the car and walks down a hallway, still holding the Cheez-Its. A young girl in a basketball jersey, holding a basketball, is surrounded by paparazzi. The giant cheese wheel is then revealed to be on a red carpet, with the girl approaching it. The ad ends with a graphic of a basketball and the text 'WANT IT. NEED IT. CHEEZ IT.'