A bright yellow, anthropomorphic Cheez-It character wearing a red bucket hat and sneakers, looking into a mirror.

The ad opens with a close-up of a Cheez-It character wearing a red bucket hat and red sneakers, looking into a mirror. The reflection shows the character, but also a man sitting on a couch in the background, holding a box of Cheez-Its. The scene then widens to show the man, who is wearing a red jacket and sunglasses, sitting on a modern, curved couch. Behind him, the wall is decorated with rows of colorful sneakers. The Cheez-It character is visible in the foreground, standing near a mirror. The man takes a Cheez-It from the box and eats it. The ad ends with a graphic of the Cheez-It logo and slogan.