A man in sunglasses and a red jacket sits with a box of Cheez-Its next to a giant cheese puff wearing a bucket hat and sneakers.

A man sits on a curved couch holding a box of Cheez-Its. Behind him are walls displaying rows of sneakers in red, yellow, and grey. A large, round, yellow object wearing a red bucket hat and red and yellow sneakers stands next to him. The man looks into a mirror, and the reflection shows the yellow object trying on the sneakers. Another person enters the frame and hands the man a red shoebox. The man then looks at the yellow object, which is now standing and wearing the red sneakers. The ad ends with a graphic of the Cheez-It logo.