A hand with a mustache and bowtie holding a microphone in a wrestling ring with a Cheez-It snack.

The ad opens with a close-up of a hand with a mustache and a red bowtie holding a microphone in a wrestling ring. A single Cheez-It Crunch snack is in the ring. The snack is then shown in extreme close-up, then breaks in half, and finally, three bags of Cheez-It Crunch snacks are displayed in the ring with piles of the snacks in front of them. The background shows a cheering crowd of Cheez-It characters.