The prominent "25% OFF EVERYTHING*" text and the elegant packaging.

The video opens with a close-up of a Charlotte Tilbury branded box. Hands with manicured nails open the box to reveal a jar of cream. The text "BLACK FRIDAY SALE 25% OFF EVERYTHING*" is overlaid on the screen. The hands then take the jar out of the box and open the lid, revealing the cream inside. The video ends with the Charlotte Tilbury website and "HURRY DARLINGS! SHOP NOW" text.