The prominent "CHARLES TYRWHITT" signage and the close-up of a man's smiling face on the A-board.

The video opens with a shot of the Charles Tyrwhitt store exterior, then shows an A-board with a model wearing a shirt and the text 'READY WHEN YOU ARE'. A man walks into the store and browses shirts. He tries on a white linen shirt with a suit, then with tailored trousers, and finally with jeans. He then exits the store with a shopping bag.