The ad opens with a direct, intriguing question from a well-known celebrity, Jennie, asking "Wanna play a game?"

The ad opens with a close-up of Jennie from BLACKPINK, who asks "Wanna play a game?". This is followed by quick cuts of several models, some with their eyes closed, others looking intently. The scene shifts to a hallway where models are running, and the text "CHANEL FINE JEWELRY" appears. More close-ups of models showcasing jewelry, some lying down, others looking thoughtful. The final scenes show Jennie walking down the hallway with other models, then holding a red book titled "hide and seek", with the text "COCO CRUSH" appearing on screen.