The initial dark screen with the prominent "COCO MADEMOISELLE" text and the subsequent close-up of the woman with striking red lipstick.

The video opens with a dark screen and the text "COCO MADEMOISELLE" in white script. It then transitions to a series of close-ups of a woman with dark curly hair, wearing bold red lipstick and Chanel jewelry. She is shown holding and interacting with a white and gold lipstick case. The pacing is quick, with rapid cuts between different shots. Later, a woman with a shaved head and a sequined dress is shown, followed by another woman with a bob haircut and sunglasses. The video concludes with a shot of the Chanel lipstick case on a table with pearls and gold chains, and text indicating it's a new limited edition.