Close-up shots of dry, flaky skin and scratching.

The video opens with close-ups of dry, flaky skin on different people's arms and legs. A hand is shown scratching the dry skin. The scene then transitions to a woman wrapped in a towel, followed by a shot of the CeraVe Intensive Moisturising Lotion bottle being presented. The ad then shows a man's back and torso, with text overlay indicating it's developed with dermatologists. More close-ups of skin texture and animated graphics illustrating the product's technology (ceramides, MVE, Hydro-Urea) are shown. The video concludes with a display of various CeraVe products, including the Intensive Moisturising Lotion and Daily Moisturising Lotion, with text indicating availability in pharmacies and parapharmacies.