The large "UP TO 30% OFF" text overlay.

The ad opens with a wide shot of a bedroom featuring a Casper bed. Text overlays announce a Black Friday Sale with up to 30% off. The scene transitions to a close-up of a hand touching a Casper Original mattress, with text highlighting a 25% discount on the entire mattress lineup. Another shot shows a close-up of bedding, with text detailing 25% off all furniture plus an extra 5% off with a mattress purchase. The ad concludes with a shot of the bed and then an end card with the Casper logo and a call to action.