A smartwatch being crushed.

The ad opens with a close-up of a smartwatch being crushed, then shows a man in a suit smirking. It transitions to a smartwatch being thrown in the trash, then another smartwatch being smashed with a tool. The ad then shows a rugged smartwatch on a wrist, followed by a cracked smartwatch. It then shows a Carbinox smartwatch being dropped into crude oil, then covered in metal shavings, and then being placed in a freezer overnight. The ad features men in workwear and outdoor settings, showcasing the durability of the Carbinox watch through various extreme tests. It highlights the watch's resilience against water, metal shavings, and freezing temperatures. The ad concludes with a montage of people wearing the watch in different environments and a final shot of the watch with a call to action.