The visually appealing arrangement of Twirl bars and the transition to animation.

The ad opens with a top-down view of several Cadbury Twirl chocolate bars arranged on a yellow background. The scene then transitions to an animated sequence where a brown, swirly ribbon of chocolate appears, forming a ramp. A cartoon character on a blue skateboard rides down this chocolate ramp, holding a Twirl bar. The character then throws the Twirl bar into the air, which transforms back into a real chocolate bar. The ad ends with a shot of the Twirl bar and text.