The close-up shot of unwrapping the chocolate bar and the texture of the chocolate.

The ad opens with a close-up of hands unwrapping a Cadbury Dairy Milk Velvet chocolate bar. The chocolate is then broken into pieces and placed into a bowl. A woman with curly hair takes a bite of the chocolate and smiles. The scene then shifts to a split screen showing the chocolate bar on the left and the woman on the right. Text appears on the screen.