A dramatic close-up of a broken chocolate bar with cookie pieces floating around it.

The ad opens with a close-up of a broken chocolate bar with the brand name 'Côte d'Or' embossed on it, surrounded by floating cookie pieces. The camera then focuses on a single cookie, which is partially submerged in melting chocolate. Finally, the ad shows two boxes of Côte d'Or Biscoff chocolate bars, one milk chocolate and one white chocolate, with text overlay.