The close-up of the embossed elephant on the dark chocolate bar.

The ad opens with a close-up of a dark chocolate bar with an elephant embossed on it, part of the Côte d'Or brand. It transitions to a full chocolate bar, then to cocoa powder exploding around it, followed by a close-up of hazelnuts. The bar is broken in half, revealing more hazelnuts. A woman takes a bite of the chocolate. The ad then shows melted chocolate and more hazelnuts, before ending with a display of three different Côte d'Or chocolate bars: Noir Puur, Lait Melk Noisettes Entieres, and Lait Melk Amandes. The pacing is slow and sensual, focusing on the texture and ingredients of the chocolate.