The initial close-up of the embossed chocolate bar and the subsequent explosion of cocoa powder.

The ad opens with a close-up of a dark chocolate bar with an elephant embossed on it, part of a larger bar. It transitions to a full bar of chocolate with hazelnuts and cocoa powder scattered around it, which then explodes outwards in a cloud of cocoa powder. A woman is shown breaking the chocolate bar, revealing whole hazelnuts inside. She then takes a bite. The ad then shows close-ups of melting chocolate and hazelnuts, before ending with a display of three different Côte d'Or chocolate bars.