Soccer players in a locker room setting.

The ad opens in a locker room with two soccer players in red and yellow Belgian national team jerseys. One player is holding a red sports bag. The other player puts a hand on his shoulder. The camera then focuses on the bag as a box of Côte d'Or Biscoff cookies is pulled out. The player holding the bag then holds up the box of cookies, smiling. The ad transitions to a split screen showing two different flavors of Côte d'Or Biscoff cookies, with text overlays. The scene is dark and moody with cracked earth-like textures.