The dramatic breaking of the chocolate bar and the close-up of the biscuit submerged in chocolate.

The ad opens with a close-up of a broken chocolate bar with the 'Côte d'Or' logo embossed on it, surrounded by floating chocolate pieces and crumbs. A biscuit with a decorative pattern is also shown. The scene transitions to a biscuit being submerged in melted chocolate, forming a heart shape. Then, the chocolate bar breaks apart, revealing the biscuit filling inside. Finally, two product boxes are displayed: one for 'Côte d'Or L'Original Lait + Melk' and another for 'Côte d'Or L'Original Blanc + Wit', both featuring Biscoff biscuits. The editing is dynamic with slow-motion shots and dramatic lighting.