Two soccer players in a locker room.

The ad opens in a locker room with two young men in red and yellow soccer jerseys. One man, carrying a red duffel bag, is approached by the other, who puts a hand on his shoulder. The first man pulls a box of Côte d'Or Biscoff cookies from his bag. He then shows the box to the second man, who reacts with surprise and excitement. The scene then transitions to a close-up of the cookie boxes, with text overlays. The ad ends with a shot of the two cookie boxes and text.