Two young men in football jerseys in a locker room setting.

The ad opens in a locker room with two young men in red Belgian football jerseys. One man, carrying a red duffel bag, is approached by the other, who places a hand on his shoulder. The first man then pulls a Côte d'Or Biscoff bar from his bag. The second man, with a surprised and delighted expression, holds up a box of Côte d'Or Biscoff cookies. The scene transitions to a product shot of two boxes of Côte d'Or Biscoff cookies against a dark, cracked background, with text appearing on the right.