A white delivery van with a bold red message "LE VRAI KING, C'EST CELUI QUI CUISINE" drives past a Burger King restaurant.

The ad opens with a shot of a Burger King restaurant. A white delivery van with a large red side panel displaying "LE VRAI KING, C'EST CELUI QUI CUISINE" and the Hello Fresh logo drives past. The scene then shifts to a woman taking a photo with her phone, followed by a glimpse inside the Burger King drive-thru window. A woman wearing glasses and a scarf is shown smiling, and then a man in a black beanie is seen eating a burger. The ad concludes with green screens displaying text and the Hello Fresh logo.