The colorful BruMate kids' cups and the claim of being 100% leakproof.

A man with curly hair and a beard holds up two colorful BruMate kids' cups, one purple and mint green, the other blue and red. He demonstrates the features of the lid, showing how it can be set to different positions, including a sip mode, a sealed mode, and a mode where the straw is accessible. He also shows how the lid can be removed for cleaning and points out the built-in carry handle and the metal straw inside. The cups are shown in a home setting.