The iconic Brooklyn skyline at sunset.

The ad opens with a sweeping shot of the Brooklyn skyline at sunset, then transitions to close-ups of two men interacting positively. It then shows a man applying lotion and a montage of Brooklyn Soap Company products (hand wash, body lotion, body wash, shampoo, deo roll-on). The final scenes show men using the products and a handshake between the two men from earlier. The pacing is smooth and aspirational.