A man jumping into a hole in the ice in the middle of winter.

Two men are ice fishing on a frozen lake. A portable fire pit is between them. One man, wearing a brown jacket and beanie, takes off his outer layers and jumps into a hole cut in the ice. He submerges himself, then emerges and stands by the fire pit. The other man, wearing a blue jacket and beanie, sits in a chair and continues fishing. The scene transitions to show the brand name and logo.