The initial close-up of the man adjusting his jacket.

The video opens with a close-up of a man putting on a dark blue puffer jacket over a speckled beige sweater. The scene then cuts to a wider shot of the man walking down a city street, passing a lamppost. Subsequent shots include close-ups of the man's clothing, focusing on the texture of the sweater and the details of the jacket. The final shot is a close-up of the man's chest with the brand name overlaid.