The initial blurry text and the prominent white refrigerator.

The ad opens with a white refrigerator on an orange background, with text on the left. The text is blurry at first and then sharpens. The refrigerator is then replaced by a silver one. The text changes to a discount offer. The bottom of the screen has a repeating pattern of 'B=B'. The ad ends with the Brastemp logo and a button.