A woman walking a fluffy dog across a Parisian street.

The ad opens with a woman walking a fluffy dog on a leash across a Parisian street. A large pink circle with the Bourjois logo appears. The scene transitions to a close-up of a woman's eyes as she holds a pink mascara tube. Text appears on screen. The mascara tube is opened, revealing the brush. The brush is shown close-up, then used to apply mascara to the woman's lashes. The woman is shown applying mascara in a Parisian street setting. The dog's fur blows in the wind. A split screen shows a 'before' and 'after' of the woman's lashes. The ad ends with the Bourjois logo and Parisian street scene.