The striking mulberry color and the "NEW IN: MULBERRY" text.

The ad opens with a dark purple background and text. It transitions to a collage of images and short video clips. The images feature a woman's torso in a mulberry-colored bra and underwear set, close-ups of the fabric texture, a makeup product in a pouch, a fork with a dark berry, a vinyl record, and a pile of blackberries. The video clips show a woman adjusting her bra strap and another woman's back with the bra straps. The pacing is quick, with rapid cuts between the images.