A man's contemplative facial expression after tasting a drink.

The ad opens with a man in a black baseball cap and striped shirt tasting a drink from a glass, looking contemplative. Another man in a tan baseball cap and green jacket appears, holding a can. The scene then cuts to a close-up of a can labeled "FRENCH TOAST COLD BREW" next to a stack of French toast drizzled with syrup. The second man is shown again, holding the can and discussing its price. The ad concludes with a shot of multiple cans of Bones Coffee Company products, with text overlay and a Walmart logo.