A large, vibrant neon "BONES COFFEE" sign with a skull motif.

The video opens with a man in a black t-shirt with a skeleton graphic, standing in front of a neon sign that says "BONES COFFEE". He speaks directly to the camera. The scene then cuts to exterior shots of a "BONES COFFEE" store, followed by interior shots of the store and a coffee roasting machine. The man reappears, holding two cans of coffee. The video then shows close-ups of the coffee cans and a person in a skeleton costume browsing shelves in a Walmart store, pointing at the Bones Coffee products. The ad ends with the "BONES COFFEE CO." logo and a "Now Available at Walmart" graphic.