The opening scenic landscape and the appearance of the Blue Buffalo Wilderness logo.

The ad opens with a wide shot of a natural landscape featuring mountains, a river, and a person walking on the shore. The Blue Buffalo Wilderness logo appears. The scene then transitions to close-ups of a dog running, followed by a wolf running. Finally, a bag of Blue Buffalo Wilderness dog food is shown, surrounded by ingredients like chicken, salmon, and berries. The ad ends with the bag and logo on screen with text.