A young boy enthusiastically talking to his mom about food.

A young boy excitedly tells his mom about a meal. The scene cuts to a woman preparing broccoli, with text "NUTRITIOUS GOODNESS!". Then, a close-up of roasted broccoli. Another cut shows a dish with cheese being pulled, with text "+50 GRAMS OF PROTEIN". Finally, three children and a woman are sitting on the floor, looking up, with text "SO MUCH". The ad ends with the Blue Apron logo and tagline.