A child excitedly tells his mom she cooks every night with Blue Apron.

The ad opens with a young boy excitedly telling his mom that her cooking is fast. The scene then shifts to two children playing with dinosaur toys. A woman expresses surprise at how quickly meals can be assembled and baked. The ad shows a Blue Apron box and ingredients, highlighting nutritious goodness and high protein content. A family is shown enjoying a meal together, with the boy expressing his delight. The ad concludes with the Blue Apron logo and a tagline about new year, new habits, and no subscriptions.