A young boy's excited reaction to arriving at a house.

The ad opens with a family arriving at a house, greeted by another family. A young boy looks excited. The scene shifts to a kitchen where a family is preparing food, with text overlaying the scene. Close-ups show steak being cooked in a pan, with text highlighting protein content. The ad then shows a beautifully set table with plated meals, and text about flavors. The final scene is a graphic with the Blue Apron logo, images of food, and the family from the beginning, with text about New Year's resolutions.