A man looking at his phone in a car, with the Blue Apron app displayed.

The ad opens with a shot of a modern house and a car parked in the driveway. Inside the car, a man is seen looking at his phone, which displays the Blue Apron app. The app shows a weekly menu and a recipe for 'Bang Bang Chicken'. The scene then shifts to a woman working on a laptop, which also displays a subscription pop-up. She clicks 'Yes, please!' and then a 'Your card has been charged' message appears. Later, the man is shown cooking rice and chicken in a pan, followed by a close-up of the finished meal. The final scene shows the family enjoying the meal together. The ad concludes with the Blue Apron logo and tagline.