A woman interacting with a futuristic-looking vending machine.

A woman in a business suit uses a card to interact with a refrigerated vending machine labeled 'FuelPlan'. The machine displays a message to 'Please tap your subscription'. After the transaction, the screen changes to 'Please Upgrade to Gold Tier'. The woman then sits at her desk and drinks from a FuelPlan bottle while looking at her computer. She then uses her phone to browse meals, selecting one. The ad shows close-ups of pre-made meals, including enchiladas, chicken with chickpeas, and steak with rice and vegetables. The woman is shown eating a meal with a fork and making a disgusted face. The ad ends with the Blue Apron logo and tagline.