A woman looking into an empty refrigerator with a look of despair.

The ad opens with a woman looking into an empty refrigerator, then a box of produce. She pulls out vegetables and starts chopping them. A small, glowing orb sits on the counter. The woman looks frustrated as a device displays "SUBSCRIBE" repeatedly. She throws the device in frustration. A young girl is shown ordering a meal on her phone. The woman is then shown placing pre-chopped ingredients onto a baking sheet and putting it in the oven. The family sits down to eat a meal. The final shot shows the Blue Apron logo with the tagline.