A woman using a card at a futuristic-looking vending machine labeled "FuelPlan".

The ad opens with a woman using a card at a "FuelPlan" vending machine, followed by a screen showing "Thank you for Subscribing". It then cuts to a cafeteria setting where people are eating. The main character is shown eating a pre-packaged meal, then preparing it in a microwave. Close-ups of different pre-packaged meals are shown. The woman then eats her meal with a look of dissatisfaction, before looking out a window. The ad ends with the Blue Apron logo and tagline.