The "SEATBELT LOCKED" message on the car's dashboard screen.

The ad opens with a shot of a modern house and a station wagon pulling into the driveway. The interior of the car shows a screen with a "SEATBELT LOCKED" message and a subscription prompt. A man with glasses and a beard is driving. He arrives at the house and carries a Blue Apron box inside. He then prepares a meal in the kitchen, cooking rice and chicken. The final scene shows a family enjoying the meal together. The ad ends with the Blue Apron logo and tagline.