A woman's surprised reaction to a box of produce.

The ad opens with a close-up of a Blue Apron box, then transitions to a woman looking surprised at the contents of an open box of produce. A young girl is shown on her phone, browsing meal options. The phone screen displays a meal selection from Blue Apron. A bag labeled 'Assemble and Bake' from Blue Apron is shown. Salmon fillets and vegetables are arranged on a baking sheet. The young girl places the baking sheet into an oven. Later, a plate of the prepared salmon meal is presented. Finally, a family is shown enjoying the meal together at a dining table.