A woman's intense, almost distressed facial expression.

The ad opens with a close-up of a woman with a strained expression, followed by a shot of a small, white, egg-shaped device. The woman reappears, looking distressed. Then, a hand is shown interacting with a wooden device that has a screen displaying a 'no knives' symbol and the word 'SUBSCRIBE' repeatedly. The screen changes to show a meal being prepared on a baking sheet with salmon and vegetables. A family is then shown eating dinner together. The final shots show the Blue Apron logo and tagline.