The vibrant red color of the drink and fruit, along with the prominent price tag.

The ad opens with a blue background and text on the left. The right side features a product shot of a bottle of Benedectino flavored water with red fruits, surrounded by pomegranates, blueberries, and raspberries. The background is a gradient of pink to red. A white box on the left displays the price. The ad transitions to a blue background with the Lider logo and slogan.