The initial shot of the woman's styled hair and the split screen showing the product.

The ad opens with a close-up of a woman with wavy hair, touching her hair. The screen splits to show the BaByliss Style Secret Air product and text. The woman then picks up the device and demonstrates how it curls her hair. The pacing is moderate, showing the product in use and the resulting curls. The final shot returns to the woman with styled hair, with the product and text displayed again.