The "BABY born" logo overlay on the children playing with duck toys.

The ad opens with a logo overlay on a scene of two children playing with toy duck pushchairs in a nursery. The children then take the toys outside to a park, where they are joined by a woman and a group of real ducks. The ad transitions to animated scenes of babies and children playing with the duck toy. The final scene shows the product packaging and a call to action to watch on YouTube.